047: Karen Yankovich on How to Rock Your Social Media

Have you ever shunned certain social media platforms because they just seem like such a waste of time? You may have found yourself endlessly scrolling on your Facebook feed not realizing that a day’s gone by and you’ve just wasted some hours of your life!

While many may see social media as a complete time waster—and let’s face it, it can be if we’re not intentional about how we use it—others have managed to leverage it pretty well, using it as a tool for lead generation and a source of potential revenue. How do you use social media the “right” way? We’ll find out from our latest guest Karen Yankovich.

But, before we get into the conversation, if you happen to be in the Philadelphia area the last weekend of April, I would love to connect with you! I’m presenting at the BlogConnect event April 29. BlogConnect is a conference about blogging for mid-level bloggers who want to learn more about blogging and social media, connect with like-minded folks, and are looking for some inspiration & motivation in their lives. Registration details are at lorirochino.com/events.

Who is Karen?

Karen Yankovich is President of Uplevel Media, a social media marketing agency delivering profitable cutting-edge digital strategies. Karen is an internationally recognized LinkedIn Evangelist and Social Media Consultant who is an expert at helping businesses use LinkedIn and a range of other social spaces profitably. Her newest venture, Get Seen Be Heard, provides social media and do-it-yourself PR training to 1000’s of members.

A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to DailyWorth.com, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM.

Quotes from Karen

LinkedIn is the place to start with digital marketing because it’s the place that you can tell the world what you want them to know about you. And people are searching, we don’t buy a paper clip without looking for a review, right? (4:15)

As a marketer, it’s really important to understand what your niche is. And I do a lot of speaking on LinkedIn all over the world, which I absolutely adore. And if somebody said, ‘Hey, I need a social media speaker,’ 50,000 names would get raised. If someone said, ‘Hey, I need a LinkedIn speaker,’ 10 people say, ‘Call Karen.’ The more narrow you can keep your market, the more quickly you’re going to build your expertise and your business. (4:38)

When you’re doing what you love to do, and you’re doing what you know you’re really good at, you’ve gotta tell people that because that’s where you need to be and that’s where a profitable business happens. (18:25)

One of the reasons why I did this, why I wanted to work for myself and work from home was because my kids were pretty much grown, but I had grandchildren on the horizon and I really wanted to be around for them… I’m able to do the things that I designed this life to do. (21:22)

What You’ll Learn

Her entrepreneurial journey starting in technology and transition towards the online marketing and social media space
The importance of having a specific niche for search and visibility purposes
How women entrepreneurs could more confidently promote themselves and their businesses
How she launched her new podcast and the mission behind it
Productivity hacks and how she gets things done for work life balance

Resources:

Website:

karenyankovich.com

Social Media:
Facebook, Instagram, LinkedIn and Twitter

Podcast:
Good Girls Get Rich

Event:
Fast Track to Your Next Client with LinkedIn

Other Listening Options:
Individual player or full player view on website: https://lorirochino.com/podcast-2/