051: Joe Pardo Pt. II: How to Organize and Launch Your Event

This episode is a continuation of my conversation with Joe Pardo. Last time, Joe discussed childhood dreams and business building over at Episode 50. This week’s we continue the conversation with Joe’s inspiration for the Mid-Atlantic Podcast Conference (otherwise known as MAPCon) where he gives the nuts and bolts of starting and running an event.
But before we dive into the conversation, if you happen to be in the Philadelphia area, both Joe Pardo and I will be speaking over at Podcast Movement which will be held over at the Marriott in center city Philly July 23-26. I’ll be speaking over at PMx, the Tedx style talk with a podcast focus that Monday, July 23rd. What is PMX exactly? PMx is an adaptation of TEDx talks with a competitive spin. PMx will be on Monday, July 23d from 9am – 3pm EST at the Marriott in Philadelphia, PA. A big Shout out to Cypress Resources who will be sponsoring the competition. Joe will lead a session during the event, so please come out for this awesome event if you’re in the area as we’d love to connect!

Who is Super Joe Pardo?

Super Joe Pardo is a New Jersey-based, sixth generation award-winning business owner who works with businesses and owners to help them grow by focusing on their team, offer and process.

In 2014, Joe left his family’s $100 million business to start his own. Founding the award-winning show, The Business Podcast, his platform helps owners pursue the business and lifestyle of their dreams.

Just recently, Super Joe released the much-anticipated Sales Won’t Save Your Business to further help business owners, managers, sales teams and aspiring leaders grow their business by focusing on the acronym TOP (Team, Offer and Process).

Quotes from Joe

This is what I love about doing the conference the way we do it. Everyone is in the same room the entire time. That’s where you build the jokes. That’s where the running jokes come into play—inside jokes—that’s where people get to rub elbows with the people that, like the Dave Jacksons, the Rob Greenlees, I don’t want to name too many names because I’m going to forget… Mark Asquith, Harry Duran of Podcast Junkies, Jessica Kupferman She Podcasts… now I’m going to have to rattle off everyone’s names because I’m going to forget someone and I’ll feel bad because I’ll forget someone, but they’re in the room with you all day. (17:49)

Be willing to ‘Just do it!’ like Nike says. If you don’t know how to run speakers, how to put together a website and stuff, find people that do because there are people out there that will get involved and will donate their time, or be willing to invest your time to be willing to do those things. (19:59)

Don’t be afraid to take action and make mistakes. Everything I’ve done has not been perfect. We’ve run into different issues year after year and we tackle them one at a time. Again it goes back to being a professional problem solver. (20:54)

Figure out what it really is that you really love and then do more of it—and just keep doing more of it. Don’t let those things hold you back like ‘I don’t know this, I don’t know that’—and you’re right. Most people that end up owning businesses and running businesses, they don’t know either! I know that if you ask them, they were figuring it out too. Again, it goes back to, ‘Am I willing to solve problems for a living?’ (26:40)

What You’ll Learn

Joe’s passion for running in-person events stemmed from his childhood experience of attending his family business’ vendor nights to coordinating video game parties and discovering his love for bringing like-minded people together.
The pros and cons, as well as dynamics between the bigger conferences versus smaller conferences.
Joe’s insight and experiences on getting sponsors, attendees, costs, space, keeping things simple to start and then growing the event each year as you get some successes going on.
For those either aspiring to start or are starting an event, reach out to veterans such as himself or other people who’ve organized events for their advice.
Don’t be afraid to seek out feedback for more insight on how to improve events and learn where the breakdowns take place.
How he’s venturing into in-person business retreats that focus on TOP (Team, Offer, Process) and gives business owners the chance to get out of their own heads and network with other business owners.

Websites:

https://superjoepardo.com/

Social Media:
Facebook, Instagram, LinkedIn, and Twitter

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