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055: Lessons Learned from the Last 50+ Podcast Episodes
As mentioned in the previous Episode 54 with Fadra Nally, I’m happy to say that we’ve hit a milestone and passed 50 episodes of Simply Designed Life Podcast which I’m excited about! A big thank you to all the guests who’ve participated in making it happen and a big thank you for future guests scheduled to come onto the show. In this particular episode, I will address some of the highlights, and do a sort of retrospective on the last 50 plus episodes, and what’s in store for the future of Simply Designed Life Podcast.
Who is Lori?
Lori Rochino stumbled upon podcasting two years ago and has been hooked since. She created Simply Designed Life Podcast for entrepreneurs who want to simplify their busy lives in order to make room for the things that matter. She is a podcast & productivity coach with a corporate marketing background. She is the author of Fifty Shades of Simple: How to Prioritize in the Age of Information Overload. Her work has appeared in both national (SUCCESS, Huffington Post, YFS Magazine) and local (Philadelphia Style Magazine and Examiner) outlets.
Why did I start this podcast?
I had no big intention other than the fact that I was frustrated with the writing medium. I was an English Major with a Minor in Communications and women in business certifications at Chestnut Hill College, I’ve done marketing copywriting and editing for financial services and startups for about a decade both in-house and as a consultant and had all these communications skills, but I felt I needed something that felt more in alignment.
Also, I didn’t feel connected when I did put my written work out there because there’s about 30 million active blogs by 2020, over 400K podcasts, and of course social media and other platforms, so it’s a very noisy distracting world out there in terms of getting any traction with connecting with people in general. The words I took time to craft were eyeball scanned on digital screens, praised here and there, then tossed aside.
While feeling burnout from corporate writing, I learned that podcasting could actually complement the communications work that I was already doing. In the end, both podcasting and writing are mediums—one auditory, the other written—and both are necessary for reaching your audience or target market. In a way, podcasting changed me in seeing that perspective.
I get to strategize on ways to take branding to the next level, simplify and educate on processes to those unfamiliar with the medium, or just find ways to be more productive to make time for it.
You see, when I first started my podcast, Simply Designed Life, I wanted to take what Tim Ferriss said on lifestyle design in the Four Hour Workweek, and make it accessible to real-world people—whether that be busy parents, entrepreneurs, or 9-5’ers wanting more freedom in their lives. I wanted MY podcast to be an informational resource of great conversations about how to create a freedom lifestyle. That was MY mission, MY revolution, and the part of MY world I wanted to change. And the goal is to provide a framework—a simple one that is—where people can create their own version of a successful life that works for them, in whatever life category is the primary focus, whether that be for one’s health, family, relationships, work, etc. That could be done by letting go of the things, relationships, situations that no longer work to make space for even better things to come! And so by interviewing amazing people on the show and developing some insights, thoughts, and ideas, I think we could all find ways to create more time, abundance, fulfillment and joy in many areas of life!
Quotes from Lori
Podcasting can take your branding to the next level in a lot of ways. These days my role now is to simplify the process because there are so many shiny objects out there. You know how it is. There’s just so much noise out there as to what to use and I like to simplify things a little bit and also educate those not familiar with the medium on the process of podcasting and find a way to be productive to make time for it. (7:48)
Top biggest takeaways are to start and press the ‘publish’ button. Yes, even if you think your episode sucks or you hate the sound of your voice, ‘Who am I to do this?’ If you know in your heart that you were meant to create a podcast, you’re meant to publish that blog post, you’re meant to go on a speaking tour, whatever that is, just press ‘publish’ or always be shipping… because you can always fix it later. With podcasting, in particular, you do get better with each episode you produce, and you learn the nuances and looking back and connecting the dots, that’s when you’ll be able to have your ‘aha’ moments, because then you’ll start seeing the patterns, ‘Where am I messing up?’ or ‘Where am I doing great?’ (8:33)
There’s that sense of humanity and connection. We live in a very distracted world, everyone’s very busy, we’ve got a lot of digital things… there’s that grace and space just to be able to connect with people. It doesn’t have to be a podcast, but I like it personally because it forces you to focus and really hone down on your message, and what you want your legacy to be and what you want your message to be when you leave this earth. (9:33)
Just keep going. Because I think as you keep going, you’ll be able to figure things out. It might not be perfect, it might not be pretty, but some kind of good will come out of just taking action rather than not and then just thinking, ‘Oh, another year has gone by and I haven’t done XYZ, fill in the blank for whatever it was that was on my bucket list.’ (11:01)
Other Takeaways
1. Have persistence and keep going.
2. Manage the moving parts as best as you can. Use a podcast server and schedulers like Calendy and Acuity for scheduling guests for the show.
3. Practice regular self-care by working out or having a regular morning routine to spark creativity.
4. Just get started always be shipping on the steps that will help you reach your goals or your version of what success means to you.
Other Listening Options:
Individual player or full player view on website: https://lorirochino.com/podcast-2/
